#LIKERT SCALE HOTEL HOW TO#

those who are highly satisfied versus those who are just satisfied. You could go a step further and break the percentages down, e.g. For example, you could collate the data in a statistical analysis platform and filter the responses to see what percentage of customers are satisfied with your business, brand, product or service, versus those that are not. Likert scale responses can be used to judge sentiment, along with the reasons for the sentiment. They’re great for sentiment analysisĪ likert scale is perhaps most effective when you’re trying to assess sentiments towards your business, brand, product or service. It’s therefore important to remind them that their survey responses are anonymous. That said, when it comes to difficult topics, respondents may feel that they have to answer a certain way to avoid being seen as ‘extreme’. giving respondents only two options when discussing potentially polarizing topics, likert scales provide a degree of flexibility. Rather than extreme response categories, e.g. This way, you get immediate feedback on content and ideas on what to improve. For example, you could have a likert scale questionnaire pop up after a webinar concludes. You can implement them as part of a standard questionnaire to provide a bit of variety, or you can implement site intercepts on specific pages to get quick feedback. Whenever you want to evaluate preferences, sentiment, perspectives, behaviors or opinions, likert scale questionnaires can provide you with the information you need. Likert scale questionnaires are super versatile This enables you to get a good grasp on how customers feel about your service.Īt the same time, you can use likert scales to quickly assess how customers feel about specific parts of your customer service, product or brand, and then follow-up with a more detailed study. Rather than ranging from strongly agree to strongly disagree, you would instead use ‘highly satisfied’ to ‘highly dissatisfied’. Likert scales are ideal for surveys that deal with a single topic as the data obtained can be easily analyzed to judge sentiment or feelings towards particular things.įor example, NPS surveys often use likert scales to judge the sentiment towards customer service.

#LIKERT SCALE HOTEL HOW TO#

Likert scales are also easy to analyze based on the responses given as they can be collated numerically and filtered based on responses to questions.Įbook: Discover how to increase response rates ten-fold 2. This is sometimes referred to as a symmetric agree disagree scale. Likert scales are super easy to understand and complete as responders simply need to rank their preference based on the point scale you choose.įor example, depending on whether they strongly agree or strongly disagree with a statement, they just mark or select their response. Here are just a few of those benefits: 1. Likert scales have several benefits, especially if you want to align data to a specific scale (as is often done in quantitative surveys). What are the benefits of using likert scales? Here are a few examples of how likert scales look: The granularity it provides over simple yes or no responses means that you can uncover degrees of opinion that give you a more accurate and representative understanding of the feedback you receive. With this in mind it can be a very versatile scale to use when gathering quantitative data. For example, you could use a likert scale to understand how customers view certain product features, or what product upgrades they would most like to see next based on a range of options. In the middle, a neutral statement like ‘neither agree nor disagree’.īut as well as judging positive and negative statements, likert scales can judge frequency, quality, or feelings of importance towards a specific variable. Some likert scales use a seven-point scale with 1 being ‘Strongly Agree’ and 7 being ‘Strongly disagree’ (or reversed). In studies where responses are coded numerically, ‘Strongly agree’ would be defined as 1 or 5, respectively increasing or decreasing for each response, e.g.

Likert scale hotel